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Chapter title |
Anwendungsbeispiel 1: Auswahl einer Werbeagentur
|
---|---|
Chapter number | 4 |
Book title |
Nutzwertanalysen in Marketing und Vertrieb
|
Published by |
Springer Gabler, Wiesbaden, February 2019
|
DOI | 10.1007/978-3-658-25164-2_4 |
Book ISBNs |
978-3-65-825163-5, 978-3-65-825164-2
|
Authors |
Jörg B. Kühnapfel |