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Mendeley readers
| Chapter title |
Understanding and Valuing Customer Data
|
|---|---|
| Chapter number | 7 |
| Book title |
The Intelligent Marketer’s Guide to Data Privacy
|
| Published by |
Palgrave Macmillan, Cham, January 2019
|
| DOI | 10.1007/978-3-030-03724-6_7 |
| Book ISBNs |
978-3-03-003723-9, 978-3-03-003724-6
|
| Authors |
Robert W. Palmatier, Kelly D. Martin, Palmatier, Robert W., Martin, Kelly D. |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 13 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer > Senior Lecturer | 2 | 15% |
| Student > Ph. D. Student | 2 | 15% |
| Other | 1 | 8% |
| Professor | 1 | 8% |
| Student > Bachelor | 1 | 8% |
| Other | 1 | 8% |
| Unknown | 5 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 4 | 31% |
| Computer Science | 2 | 15% |
| Social Sciences | 1 | 8% |
| Engineering | 1 | 8% |
| Unknown | 5 | 38% |