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Using Twitter™ to drive research impact: A discussion of strategies, opportunities and challenges

Overview of attention for article published in International Journal of Nursing Studies, July 2016
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#3 of 1,675)
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (97th percentile)

Mentioned by

blogs
1 blog
twitter
799 tweeters
facebook
8 Facebook pages
googleplus
1 Google+ user

Citations

dimensions_citation
33 Dimensions

Readers on

mendeley
169 Mendeley
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Title
Using Twitter™ to drive research impact: A discussion of strategies, opportunities and challenges
Published in
International Journal of Nursing Studies, July 2016
DOI 10.1016/j.ijnurstu.2016.02.004
Pubmed ID
Authors

Katy Schnitzler, Nigel Davies, Fiona Ross, Ruth Harris

Abstract

Researchers have always recognised the importance of disseminating the findings of their work, however, recently the need to proactively plan and drive the impact of those findings on the wider society has become a necessity. Firstly, this is because funders require evidence of return from investment and secondly and crucially because national research assessments are becoming powerful determinants of future funding. In research studies associated with nursing, impact needs to be demonstrated by showing the effect on a range of stakeholders including service users, patients, carers, the nursing workforce and commissioners. Engaging these groups is a well-known challenge influenced by lack of access to academic journals, lack of time to read long complex research papers and lack of opportunities to interact directly with the researchers. This needs to be addressed urgently to enable nursing research to increase the impact that it has on health delivery and the work of clinical practitioners. Social media is potentially a novel way of enabling research teams to both communicate about research as studies progress and to disseminate findings and research funders are increasingly using it to publicise information about research programmes and studies they fund. A search of the healthcare literature reveals that advice and guidance on the use of social media for research studies is not well understood or exploited by the research community. This paper, therefore, explores how using social networking platforms, notably Twitter™ offers potential new ways for communicating research findings, accessing diverse and traditionally hard-to-reach audiences, knowledge exchange at an exponential rate, and enabling new means of capturing and demonstrating research impact. The paper discusses approaches to initiate the setup of social networking platforms in research projects and considers the practical challenges of using Twitter™ in nursing and healthcare research. The discussion is illuminated with examples from our current research. In summary, we suggest that the use of social media micro-blogging platforms is a contemporary, fast, easy and cost effective way to augment existing ways of disseminating research which helps drive impact.

Twitter Demographics

The data shown below were collected from the profiles of 799 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 169 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 7 4%
United States 5 3%
Australia 2 1%
Spain 2 1%
Canada 2 1%
Netherlands 1 <1%
South Africa 1 <1%
Austria 1 <1%
Gibraltar 1 <1%
Other 0 0%
Unknown 147 87%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 29 17%
Researcher 24 14%
Student > Master 23 14%
Other 11 7%
Student > Postgraduate 11 7%
Other 54 32%
Unknown 17 10%
Readers by discipline Count As %
Medicine and Dentistry 27 16%
Nursing and Health Professions 25 15%
Social Sciences 25 15%
Computer Science 17 10%
Agricultural and Biological Sciences 8 5%
Other 40 24%
Unknown 27 16%

Attention Score in Context

This research output has an Altmetric Attention Score of 358. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 November 2019.
All research outputs
#32,903
of 13,999,346 outputs
Outputs from International Journal of Nursing Studies
#3
of 1,675 outputs
Outputs of similar age
#1,080
of 267,054 outputs
Outputs of similar age from International Journal of Nursing Studies
#1
of 49 outputs
Altmetric has tracked 13,999,346 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,675 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.0. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 267,054 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 49 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 97% of its contemporaries.