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Preispolitik im Kulturbetrieb

Overview of attention for book
Cover of 'Preispolitik im Kulturbetrieb'

Table of Contents

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    Book Overview
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    Chapter 1 Einführung
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    Chapter 2 Grundlagen
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    Chapter 3 Strategische Preispolitik
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    Chapter 4 Operative Preispolitik
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    Chapter 5 Rabatt- und Konditionenpolitik
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    Chapter 6 Controlling, Integration und Organisation
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    Chapter 7 Fazit
Attention for Chapter 2: Grundlagen
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