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| Chapter title |
Der Involvementbegriff in der Werbeforschung: Zum überfälligen Ende eines schwer greifbaren Konzeptes
|
|---|---|
| Chapter number | 2 |
| Book title |
Emotions Meet Cognitions
|
| Published by |
Springer VS, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-25963-1_2 |
| Book ISBNs |
978-3-65-825962-4, 978-3-65-825963-1
|
| Authors |
Brigitte Naderer, Jörg Matthes, Naderer, Brigitte, Matthes, Jörg |