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Mendeley readers
| Chapter title |
Emotional Branding in Multimodal Personal Loan TV Advertisements: Analysing Voices and Engagement
|
|---|---|
| Chapter number | 4 |
| Book title |
Multimodal Communication
|
| Published by |
Palgrave Pivot, Cham, January 2019
|
| DOI | 10.1007/978-3-030-15428-8_4 |
| Book ISBNs |
978-3-03-015427-1, 978-3-03-015428-8
|
| Authors |
May Wong, Wong, May |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Doctoral Student | 1 | 20% |
| Student > Master | 1 | 20% |
| Unknown | 3 | 60% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 1 | 20% |
| Economics, Econometrics and Finance | 1 | 20% |
| Unknown | 3 | 60% |