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Inter-Regional Place Branding

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Cover of 'Inter-Regional Place Branding'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to Interregional Place Branding
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    Chapter 2 Place Branding and Nonstandard Regionalization in Europe
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    Chapter 3 Place Branding in Systems of Place – on the Interrelation of Nations and Supranational Places
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    Chapter 4 Network Brand and Branding: A Co-opetitive Approach to Local and Regional Development
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    Chapter 5 Development of a Methodology for Measuring the Residents’ Utility Within Place Marketing
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    Chapter 6 Cross-Border Place Branding: The Case of Geneva Highlighting Multidimensionality of Places and the Potential Role of Politico-Institutional Aspects
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    Chapter 7 Interregional Place-Branding Concepts: The Role of Amenity Migration in Promoting Place- and People-Centred Development
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    Chapter 8 Cross-Border Place Branding in Europe
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    Chapter 9 Reaching a ‘Critical Mass’: Analysis of Interregional Place Branding Amongst Communities in Ontario, Canada
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    Chapter 10 A Strategic Spatial Planning Approach to Cross-Border Place Branding with References to Galicia and Northern Portugal
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    Chapter 11 Challenges for Interregional Place Branding for Cruise Tourism in the Black Sea Region
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    Chapter 12 Branding a Cluster of Regions: The Eastern Poland Macro-region Case Study
Attention for Chapter 5: Development of a Methodology for Measuring the Residents’ Utility Within Place Marketing
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