Power boosts reliance on preferred processing styles

Małgorzata Kossowska, Ana Guinote, Paweł Strojny

A significant amount of research has proposed that power leads to heuristic and category based information processing, however, the evidence is often contradictory. We propose the novel idea that power magnifies chronically accessible information processing styles which can contribute to either systematic or heuristic processing. We examine heuristic (vs. systematic) processing in association with the need for closure. The results of three studies and a meta-analysis supported these claims. Power increased heuristic information processing, manifested in the recognition of schema consistent information, in the use of stereotypical information to form impressions and decreased the complexity of categorical representations, but only for those participants who, by default, processed information according to simplified heuristics, i.e., are high in need for closure. For those who prefer this processing style less, i.e., low in need for closure, power led to the opposite effects. These findings suggest that power licenses individuals to rely on their dominant information processing strategies, and that power increases interpersonal variability.