More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior
Article in Journal of Marketing (March 2024)
The most recent citing publications are shown below. View all 37 publications that cite this research output on Dimensions.
Article in Journal of Marketing (March 2024)
Article in Journal of Experimental Psychology Applied (March 2024)
Article in Journal of Creative Industry and Sustainable Culture (October 2023)