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| Chapter title |
Branchenspezifische Annäherung: Marketing in der Musikwirtschaft
|
|---|---|
| Chapter number | 4 |
| Book title |
Marketing im Kulturbetrieb
|
| Published by |
Springer VS, Wiesbaden, May 2019
|
| DOI | 10.1007/978-3-658-26735-3_4 |
| Book ISBNs |
978-3-65-826734-6, 978-3-65-826735-3
|
| Authors |
Nils H. Gröppel |