Eurasian Business Perspectives

Chapter 1 Encouraging Sustainable Consumer Behavior: A Stakeholder Approach

Chapter 2 The Role of Food Product Features in the Purchase Process by Consumer Generation X and Y

Chapter 3 Local or Imported Product: Assessment of Purchasing Preferences of Consumers on Food Markets—The Case of Poland, Lithuania, Slovakia and Ukraine

Chapter 4 Specifics of Marketing Communications Within Political Environment in Slovakia

Chapter 5 Muslim Consumers’ Attitude Toward Non-Muslim’s Halal Food Operators: Evidence from Malaysia

Chapter 7 Australian and New Zealand B Corps and Their Use of Social Media

Chapter 8 Occupant Satisfaction in Sustainable and Conventional Higher Education Buildings

Chapter 10 Innovations Risk Factors Analysis Between Innovation Leaders and Moderate Innovators

Chapter 11 The Influence of a Branch Group Purchasing Organization on the Development of Small and Medium-sized Enterprises

Chapter 13 Risks in the Development of SME’s Business Functioning on the Basis of CSR