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Fashion Communication in the Digital Age

Overview of attention for book
Cover of 'Fashion Communication in the Digital Age'

Table of Contents

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    Book Overview
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    Chapter 1 Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach
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    Chapter 2 Digitalized Dynamic Fashion Illustration, Using Motion Graphics
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    Chapter 3 Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry
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    Chapter 4 Multimodal Neural Machine Translation of Fashion E-Commerce Descriptions
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    Chapter 5 Remixing the Fashion Brand: Uniqlo Through Instagram and Twitter
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    Chapter 6 Imaginaries, Fashion and the Internet. Towards a New Ethics Paradigm
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    Chapter 7 The Transformation of Fashion Practice Through Instagram
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    Chapter 8 Britishness: Heritage, Tradition and Authenticity
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    Chapter 9 ‘Another Genre’ of Media in Fashion: The East Asian TV Industry Mediates Youth’s Popular Aesthetics
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    Chapter 10 The Consumption Side of Sustainable Fashion: Understanding the Attitude-Behavior Gap Among the Spanish Consumers
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    Chapter 11 Key Opinion Leaders’ Influences in the Chinese Fashion Market
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    Chapter 12 Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding?
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    Chapter 13 Fashion as a Medium of Communicating Faith: A Phenomenological Study of the Sikh Identity
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    Chapter 14 Fashion Communication: A Thread Connecting Students to the World
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    Chapter 15 Mapping Mobile Apps on Batik: A Journey Across Heritage and Fashion
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    Chapter 16 Communication of Sustainability and Ethical Issues in Fashion: The Lombardy’s Experience
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    Chapter 17 Sustainability in the Fashion Brands Websites: SEO Keywords Density Analysis and Consumers’ Behavior
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    Chapter 18 Fashion Sustainability in the Digital Realm
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    Chapter 19 Sustainability of Apparels - Let the Labels Speak It All
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    Chapter 20 Narrative Structures in Fashion Film: Generating Engagement
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    Chapter 21 Great Expectations: The Dissonant Media Portrayals of Local Independent Fashion Designers
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    Chapter 22 Grotesque Images in Fashion Ads: An Exploration of the Effect of Grotesque Images on Narrative Engagement
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    Chapter 23 Touching the Cloth: Haptics in Fashion Digital Communication
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    Chapter 24 Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bravo Tekstil Factory Crisis
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    Chapter 25 Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends
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    Chapter 26 Changes in Fashion Communication
Attention for Chapter 25: Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends
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Chapter title
Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends
Chapter number 25
Book title
Fashion Communication in the Digital Age
Published by
Springer, Cham, July 2019
DOI 10.1007/978-3-030-15436-3_25
Book ISBNs
978-3-03-015435-6, 978-3-03-015436-3

Kushagra Vashisht, Suruchi Mittar

Twitter Demographics

The data shown below were collected from the profiles of 4 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 50%
Lecturer 1 25%
Unknown 1 25%
Readers by discipline Count As %
Business, Management and Accounting 2 50%
Social Sciences 1 25%
Unknown 1 25%