The ambivalence story: using refutation to counter the negative effects of ambivalence in two-sided messages

"The results [...] show that the more ambivalence a two-sided message evokes, the less effective it is in terms of attitudes and intentions. [...] Refutational messages overcome the negative effects of high ambivalence on attitudes and intentions." https:/

We found that the dire effects of high ambivalence in two-sided messages can be resolved by explicitly refuting the negative attributes in the message. #communication #persuasion https://t.co/wiv6iwwVV0