You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Meinungsführerschaft in Marketing und Werbung
|
|---|---|
| Chapter number | 7 |
| Book title |
Meinungsbildung in der Mediengesellschaft
|
| Published by |
VS Verlag für Sozialwissenschaften, January 1994
|
| DOI | 10.1007/978-3-322-92469-8_7 |
| Book ISBNs |
978-3-53-112616-6, 978-3-32-292469-8
|
| Authors |
Cornelia Eisenstein |