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Mendeley readers
| Chapter title |
Value Co-creation in Multinational Enterprises’ Services Marketing at the Bottom-of-the-Pyramid Markets
|
|---|---|
| Chapter number | 4 |
| Book title |
International Business and Emerging Economy Firms
|
| Published by |
Palgrave Macmillan, Cham, January 2020
|
| DOI | 10.1007/978-3-030-24482-8_4 |
| Book ISBNs |
978-3-03-024481-1, 978-3-03-024482-8
|
| Authors |
Tiina Leposky, Ahmad Arslan, Desislava Dikova |
Mendeley readers
The data shown below were compiled from readership statistics for 19 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 19 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 3 | 16% |
| Student > Ph. D. Student | 2 | 11% |
| Lecturer | 2 | 11% |
| Student > Bachelor | 1 | 5% |
| Student > Postgraduate | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 10 | 53% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 32% |
| Agricultural and Biological Sciences | 1 | 5% |
| Economics, Econometrics and Finance | 1 | 5% |
| Psychology | 1 | 5% |
| Social Sciences | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 9 | 47% |