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Chapter title |
Einsatz von Data Mining-Instrumenten im „Operativen Marketing“ der Landesbank Berlin
|
---|---|
Chapter number | 16 |
Book title |
Erfolgsfaktoren im Bankmarketing
|
Published by |
Gabler Verlag, January 2004
|
DOI | 10.1007/978-3-322-82491-2_16 |
Book ISBNs |
978-3-40-912635-9, 978-3-32-282491-2
|
Authors |
Bärbel Westphal |