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RT @JofbrandM: 'The importance of #corporate #brand personality traits to a successful 21st century #business' by Kevin Lane Keller & Keith…
RT @JofbrandM: 'The importance of #corporate #brand personality traits to a successful 21st century #business' by Kevin Lane Keller & Keith…
'The importance of #corporate #brand personality traits to a successful 21st century #business' by Kevin Lane Keller & Keith Richey (2006) Read it here: https://t.co/Fgmc3T0Sf2
https://t.co/Sywrd3B94D A good journal, should read!!
2006 paper: "Only once a corporation solidifies [...] personality traits [...] can it attain sustainable success..." http://t.co/eUwzNAZGnG