Chapter 1 A World of Shared Influence

Chapter 2 Reflections of a Soft Power Agnostic

Chapter 3 The Scramble for Asian Soft Power in Africa

Chapter 4 Evolving Media Interactions between China and Africa

Chapter 5 How Much Soft Power Does China Have in Africa?

Chapter 6 Why Are Chinese Media in Africa? Evidence from Three Decades of Xinhua’s News Coverage of Africa

Chapter 7 Constructive Journalism: A New Journalistic Paradigm of Chinese Media in Africa

Chapter 8 Chinese Perception of Soft Power: The Role of the Media in Shaping Chinese Views and Discourses on Foreign Aid to Africa

Chapter 9 Journalists’ and Public Perceptions of the Politics of China’s Soft Power in Kenya under the “Look East” Foreign Policy

Chapter 10 Building Blocks and Themes in Chinese Soft Power toward Africa

Chapter 11 Positive Portrayal of Sino-African Relations in the Ethiopian Press

Chapter 12 Engaging with China’s Soft Power in Zimbabwe: Harare Citizens’ Perceptions of China-Zimbabwe Relations

Chapter 13 China’s Soft Power in Sudan: Increasing Activity but How Effective?