Presentation Matters: The Effect of Wrapping Neatness on Gift Attitudes

Overview of attention for article published in Journal of Consumer Psychology (Elsevier Science), December 2019

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In the top 5% of all research outputs scored by Altmetric
One of the highest-scoring outputs from this source (#2 of 721)
High Attention Score compared to outputs of the same age (99th percentile)
High Attention Score compared to outputs of the same age and source (99th percentile)

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news: 124 news outlets
blogs: 8 blogs
twitter: 120 X users

facebook: 1 Facebook page
wikipedia: 3 Wikipedia pages
reddit: 1 Redditor

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Research Shows That Doing a Bad Job Wrapping Presents Will Make a Person Like Your Gift Even More

User westondeboer, in the Reddit Science subreddit, 31 Oct 2019

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