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Interkulturelle Wirtschaftspsychologie

Overview of attention for book
Attention for Chapter 14: Interkulturelle Werbung und Marketing
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2 Mendeley
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Chapter title
Interkulturelle Werbung und Marketing
Chapter number 14
Book title
Interkulturelle Wirtschaftspsychologie
Published by
Springer, Berlin, Heidelberg, January 2019
DOI 10.1007/978-3-662-58447-7_14
Book ISBNs
978-3-66-258446-0, 978-3-66-258447-7
Authors

Petia Genkova

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 50%
Unknown 1 50%
Readers by discipline Count As %
Unknown 2 100%