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"Behavioral Biases in Marketing" => https://t.co/wrFCXKXdjz. Haven't read this paper yet but looks like a nice overview of the topic.
"Behavioral Biases in Marketing" => https://t.co/wrFCXKXdjz. Haven't read this paper yet but looks like a nice overview of the topic.
RT @JAMS_updates: How can behavioral biases affect consumers across the four phases of purchase decision making? A new review article conne…
RT @JAMS_updates: How can behavioral biases affect consumers across the four phases of purchase decision making? A new review article conne…