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| Chapter title |
Kommunizieren: Social Marketing
|
|---|---|
| Chapter number | 10 |
| Book title |
Gesundheitsförderung systematisch planen und effektiv intervenieren
|
| Published by |
Springer, Berlin, Heidelberg, January 2015
|
| DOI | 10.1007/978-3-662-46989-7_10 |
| Book ISBNs |
978-3-66-246988-0, 978-3-66-246989-7
|
| Authors |
Wolfgang Schlicht, Marcus Zinsmeister |