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Mendeley readers
| Chapter title |
Online C2C Interactions with Sports Brands: Insights from the #Mo Salah Brand
|
|---|---|
| Chapter number | 8 |
| Book title |
Sport Entrepreneurship and Public Policy
|
| Published by |
Springer, Cham, January 2020
|
| DOI | 10.1007/978-3-030-29458-8_8 |
| Book ISBNs |
978-3-03-029457-1, 978-3-03-029458-8
|
| Authors |
Noha El-Bassiouny, Sara Hamed, Hadeer Hammad, Hagar Adib, Nesma Ammar, El-Bassiouny, Noha, Hamed, Sara, Hammad, Hadeer, Adib, Hagar, Ammar, Nesma |
Mendeley readers
The data shown below were compiled from readership statistics for 27 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 27 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 5 | 19% |
| Student > Ph. D. Student | 3 | 11% |
| Student > Master | 2 | 7% |
| Professor | 1 | 4% |
| Other | 1 | 4% |
| Other | 2 | 7% |
| Unknown | 13 | 48% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 8 | 30% |
| Social Sciences | 3 | 11% |
| Sports and Recreations | 2 | 7% |
| Arts and Humanities | 1 | 4% |
| Economics, Econometrics and Finance | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 12 | 44% |