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Unleashing the Crowd

Overview of attention for book
Cover of 'Unleashing the Crowd'

Table of Contents

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    Book Overview
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    Chapter 1 What Is Crowdsourcing for Innovation?
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    Chapter 2 Our Research on Comparing Idea-Sharing Versus Unmindcuffing the Crowd
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    Chapter 3 Practice 1: Minimally Committed Knowledge Baton Passers
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    Chapter 4 Practice 2: Crowds Offering a Variety of Types of Knowledge Are More Innovative Than Crowds Suggesting More Ideas
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    Chapter 5 Practice 3: Amplify Creative Associations of Knowledge Fragments
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    Chapter 6 Practice 4: Reconstructing Needs for Creative Associations
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    Chapter 7 Practice 5: Allowing the Crowd to Play Any Innovation-Enabling Roles They Choose
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    Chapter 8 Tying It All Together: A Theory of Collective Production of Innovation to Inspire Future Research
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    Chapter 9 Designing Technology Platforms for Collective Co-Production: Advice When Selecting Crowdsourcing Platforms
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    Chapter 10 Unleashing the Crowd: Overcoming the Managerial Challenges
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    Chapter 11 What’s the Future? Managing Organizations as Crowds Enabled by Super-Connectivity and Big Data
Attention for Chapter 6: Practice 4: Reconstructing Needs for Creative Associations
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