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Vaccine-related advertising in the Facebook Ad Archive

Overview of attention for article published in Vaccine, January 2020
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#17 of 14,860)
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (99th percentile)

Mentioned by

news
59 news outlets
blogs
8 blogs
policy
2 policy sources
twitter
316 tweeters
facebook
3 Facebook pages
wikipedia
9 Wikipedia pages
reddit
1 Redditor

Readers on

mendeley
152 Mendeley
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Title
Vaccine-related advertising in the Facebook Ad Archive
Published in
Vaccine, January 2020
DOI 10.1016/j.vaccine.2019.10.066
Pubmed ID
Authors

Amelia M. Jamison, David A. Broniatowski, Mark Dredze, Zach Wood-Doughty, DureAden Khan, Sandra Crouse Quinn

Twitter Demographics

The data shown below were collected from the profiles of 316 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 152 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 152 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 17 11%
Student > Ph. D. Student 16 11%
Student > Master 13 9%
Student > Doctoral Student 11 7%
Student > Bachelor 10 7%
Other 21 14%
Unknown 64 42%
Readers by discipline Count As %
Social Sciences 23 15%
Nursing and Health Professions 9 6%
Psychology 7 5%
Medicine and Dentistry 7 5%
Business, Management and Accounting 6 4%
Other 27 18%
Unknown 73 48%

Attention Score in Context

This research output has an Altmetric Attention Score of 749. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 02 April 2022.
All research outputs
#19,003
of 21,421,530 outputs
Outputs from Vaccine
#17
of 14,860 outputs
Outputs of similar age
#516
of 347,353 outputs
Outputs of similar age from Vaccine
#1
of 158 outputs
Altmetric has tracked 21,421,530 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 14,860 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.3. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 347,353 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 158 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 99% of its contemporaries.