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Understanding Luxury Fashion

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Cover of 'Understanding Luxury Fashion'

Table of Contents

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    Book Overview
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    Chapter 1 Understanding Luxury Fashion: Origins and Contemporary Issues
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    Chapter 2 Understanding Luxury: A Philosophical Perspective
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    Chapter 3 From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the ‘Age of Glamour’
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    Chapter 4 The Dark Side of Luxury: When Negative Emotions Are Felt by Very Wealthy Consumers
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    Chapter 5 Future Luxury: Fashioning Wellbeing Through Holistic Design
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    Chapter 6 Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations
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    Chapter 7 Luxury Perfume Brands and Millenial Consumers
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    Chapter 8 The Evolution of the Chinese Luxury Fashion Consumer: An Interpretive Study of Luxury Value Perceptions
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    Chapter 9 Speedy Tuesday: Omega’s Adoption of Communication 4.0
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    Chapter 10 Brand Building: The Case of Collaboration Between Javier Carvajal and Loewe
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    Chapter 11 Rapha: Weaving Story Strands of Luxury
Attention for Chapter 9: Speedy Tuesday: Omega’s Adoption of Communication 4.0
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Chapter title
Speedy Tuesday: Omega’s Adoption of Communication 4.0
Chapter number 9
Book title
Understanding Luxury Fashion
Published by
Palgrave Macmillan, Cham, January 2020
DOI 10.1007/978-3-030-25654-8_9
Book ISBNs
978-3-03-025653-1, 978-3-03-025654-8
Authors

François H. Courvoisier, Claire Roederer

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