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Managing Reputation in The Banking Industry

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Attention for Chapter 6: UniCredit and Reputation: A Journey Integrating Stakeholders’ Perceptions into Business Planning and Strategies
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Chapter title
UniCredit and Reputation: A Journey Integrating Stakeholders’ Perceptions into Business Planning and Strategies
Chapter number 6
Book title
Managing Reputation in The Banking Industry
Published by
Springer, Cham, January 2016
DOI 10.1007/978-3-319-28256-5_6
Book ISBNs
978-3-31-928254-1, 978-3-31-928256-5
Authors

Antonino d’Eugenio