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Chapter title |
UniCredit and Reputation: A Journey Integrating Stakeholders’ Perceptions into Business Planning and Strategies
|
---|---|
Chapter number | 6 |
Book title |
Managing Reputation in The Banking Industry
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-28256-5_6 |
Book ISBNs |
978-3-31-928254-1, 978-3-31-928256-5
|
Authors |
Antonino d’Eugenio |