Effiziente Marketingkampagnen – Erfolgsfaktoren von Effie-Gewinnern

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Attention for Chapter 2: Theorie

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Grundlagen des Werbemanagements, Konzeption – Werbeträger – Evaluation

Monograph (January 2024)

Dienstleistungsmanagement, Grundlagen – Konzepte – Instrumente

Monograph (January 2022)

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