You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Tanaka, H. (2017). <i>Integrated Brand Strategy: Theory, Practice, & Cases.</i> Tokyo: Yuhikaku. (In Japanese)
Japan Marketing Journal, June 2018
The data shown below were collected from the profiles of 2 tweeters who shared this research output. Click here to find out more about how the information was compiled.
|Members of the public||1||50%|