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Tanaka, H. (2017). Integrated Brand Strategy: Theory, Practice,

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Title
Tanaka, H. (2017). <i>Integrated Brand Strategy: Theory, Practice, & Cases.</i> Tokyo: Yuhikaku. (In Japanese)
Published in
Japan Marketing Journal, June 2018
DOI 10.7222/marketing.2018.034
Authors

Satoshi Akutsu

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