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International Marketing Strategy

Overview of attention for book
Cover of 'International Marketing Strategy'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to the Country of Origin Effect in International Marketing Strategies
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    Chapter 2 Strategic Entry Modes and Country of Origin Effect
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    Chapter 3 Country of Origin Valorization in Exporting: Insights from Companies and Foreign Importers
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    Chapter 4 Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product–Market Perspectives
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    Chapter 5 From Country of Origin Effect to Brand Origin: Challenges in International Direct Marketing Channels
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    Chapter 6 The Role of Country of Origin in Foreign Retailers’ Strategies
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    Chapter 7 Online Channels and the Country of Origin
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    Chapter 8 Conclusion to the Country of Origin Effect on Decision-Making in Practice
Attention for Chapter 1: Introduction to the Country of Origin Effect in International Marketing Strategies
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Citations

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6 Mendeley
Summary Dimensions citations
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Chapter title
Introduction to the Country of Origin Effect in International Marketing Strategies
Chapter number 1
Book title
International Marketing Strategy
Published by
Springer, Cham, January 2020
DOI 10.1007/978-3-030-33588-5_1
Book ISBNs
978-3-03-033587-8, 978-3-03-033588-5
Authors

Giovanna Pegan, Donata Vianelli, Patrizia de Luca, Pegan, Giovanna, Vianelli, Donata, de Luca, Patrizia

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 17%
Student > Postgraduate 1 17%
Unknown 4 67%
Readers by discipline Count As %
Business, Management and Accounting 2 33%
Unknown 4 67%

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