Developing customer analytics capability in firms of different ages: Examining the complementarity of outside-in and inside-out resources
Article in Industrial Marketing Management (May 2024)
The most recent citing publications are shown below. View all 9 publications that cite this research output on Dimensions.
Article in Industrial Marketing Management (May 2024)
Article in International Marketing Review (February 2024)
Article in Journal of Marketing Management (January 2024)