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Mendeley readers
| Chapter title |
App-Marketing
|
|---|---|
| Chapter number | 6 |
| Book title |
B2B-Online-Marketing und Social Media
|
| Published by |
Springer Gabler, Wiesbaden, December 2019
|
| DOI | 10.1007/978-3-658-27675-1_6 |
| Book ISBNs |
978-3-65-827674-4, 978-3-65-827675-1
|
| Authors |
Ralf T. Kreutzer, Andrea Rumler, Benjamin Wille-Baumkauff |
Mendeley readers
The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 1 | 6% |
| Canada | 1 | 6% |
| Unknown | 14 | 88% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Postgraduate | 4 | 25% |
| Student > Master | 3 | 19% |
| Student > Bachelor | 2 | 13% |
| Researcher | 1 | 6% |
| Unknown | 6 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 13% |
| Computer Science | 2 | 13% |
| Economics, Econometrics and Finance | 2 | 13% |
| Social Sciences | 2 | 13% |
| Design | 2 | 13% |
| Other | 0 | 0% |
| Unknown | 6 | 38% |