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Mendeley readers
| Chapter title |
Social-Media-Kommunikation zur Kundenbindung
|
|---|---|
| Chapter number | 12 |
| Book title |
Banking & Innovation 2016
|
| Published by |
Springer Gabler, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-658-11052-9_12 |
| Book ISBNs |
978-3-65-811051-2, 978-3-65-811052-9
|
| Authors |
Carolin Drechsel, Harald Mertz |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 22 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 9 | 41% |
| Student > Master | 9 | 41% |
| Unknown | 4 | 18% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 8 | 36% |
| Economics, Econometrics and Finance | 7 | 32% |
| Computer Science | 2 | 9% |
| Social Sciences | 1 | 5% |
| Unknown | 4 | 18% |