Chapter 1 Introduction: From Baker Street to Undershaw and Beyond

Chapter 2 The Case of the Multiplying Millions: Sherlock Holmes in Advertising

Chapter 3 Sherlock Holmes and a Politics of Adaptation

Chapter 4 ‘Open the Window, Then!’: Filmic Interpretation of Gothic Conventions in Brian Mills’s The Hound of the Baskervilles 1

Chapter 5 The Curious Case of the Kingdom of Shadows: The Transmogrification of Sherlock Holmes in the Cinematic Imagination

Chapter 7 Sherlock’s Progress through History: Feminist Revisions of Holmes

Chapter 8 Sherlock Holmes Reloaded: Holmes, Videogames and Multiplicity

Chapter 9 Sherlock Holmes Version 2.0: Adapting Doyle in the Twenty-First Century

Chapter 10 The Strange Case of the Scientist Who Believed in Fairies

Chapter 11 Channelling the Past: Arthur & George and the Neo-Victorian Uncanny

Chapter 12 Arthur Conan Doyle’s Appearances as a Detective in Historical Crime Fiction

Chapter 13 Sherlock Holmes in Fairyland: The Afterlife of Arthur Conan Doyle