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Luxury brand marketing – The experience is everything!

Overview of attention for article published in Journal of Brand Management, February 2009
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#11 of 323)
  • High Attention Score compared to outputs of the same age (94th percentile)

Mentioned by

blogs
1 blog
policy
1 policy source
twitter
2 X users
wikipedia
1 Wikipedia page

Citations

dimensions_citation
380 Dimensions

Readers on

mendeley
1144 Mendeley
citeulike
2 CiteULike
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Title
Luxury brand marketing – The experience is everything!
Published in
Journal of Brand Management, February 2009
DOI 10.1057/bm.2008.48
Authors

Glyn Atwal, Alistair Williams

X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1,144 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 9 <1%
Portugal 6 <1%
Germany 5 <1%
United States 3 <1%
France 2 <1%
Iran, Islamic Republic of 2 <1%
Spain 2 <1%
Chile 1 <1%
Italy 1 <1%
Other 9 <1%
Unknown 1104 97%

Demographic breakdown

Readers by professional status Count As %
Student > Master 372 33%
Student > Bachelor 173 15%
Student > Ph. D. Student 128 11%
Student > Postgraduate 65 6%
Student > Doctoral Student 55 5%
Other 145 13%
Unknown 206 18%
Readers by discipline Count As %
Business, Management and Accounting 606 53%
Social Sciences 89 8%
Economics, Econometrics and Finance 52 5%
Arts and Humanities 38 3%
Design 29 3%
Other 91 8%
Unknown 239 21%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 15. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 27 April 2020.
All research outputs
#2,053,145
of 22,665,794 outputs
Outputs from Journal of Brand Management
#11
of 323 outputs
Outputs of similar age
#9,826
of 171,878 outputs
Outputs of similar age from Journal of Brand Management
#1
of 2 outputs
Altmetric has tracked 22,665,794 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 90th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 323 research outputs from this source. They receive a mean Attention Score of 3.6. This one has done particularly well, scoring higher than 96% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 171,878 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 94% of its contemporaries.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them