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Mendeley readers
Title |
Marketing and politics: Models, behavior, and policy implications
|
---|---|
Published in |
Marketing Letters, May 2012
|
DOI | 10.1007/s11002-012-9185-2 |
Authors |
Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay Rao, Subrata Sen, David Soberman, Oleg Urminsky |
Mendeley readers
The data shown below were compiled from readership statistics for 57 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 57 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 15 | 26% |
Professor | 5 | 9% |
Student > Postgraduate | 4 | 7% |
Student > Master | 4 | 7% |
Student > Doctoral Student | 3 | 5% |
Other | 15 | 26% |
Unknown | 11 | 19% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 22 | 39% |
Social Sciences | 13 | 23% |
Arts and Humanities | 3 | 5% |
Economics, Econometrics and Finance | 3 | 5% |
Physics and Astronomy | 1 | 2% |
Other | 3 | 5% |
Unknown | 12 | 21% |