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Oscar Buzz and the Influence of Word of Mouth on Movie Success

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Cover of 'Oscar Buzz and the Influence of Word of Mouth on Movie Success'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The Enduring Appeal of Movies
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    Chapter 3 Risks & Rewards
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    Chapter 4 Film Festivals
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    Chapter 5 The Influence of Film Critics
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    Chapter 6 Movie Buzz & Information Cascades
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    Chapter 7 The Influence of Word of Mouth
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    Chapter 8 Oscar Campaigns
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    Chapter 9 Insights from the Experts
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    Chapter 10 Closing Thoughts
Attention for Chapter 7: The Influence of Word of Mouth
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