For a primer and on the reasons why trademark settlements are different from pharma patent settlements and cannot be considered inherently suspect, take a look at my paper “Competing through Keyword Advertising” https://t.co/e40F65uGb3 cc @ProfWrightGMU @
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COMPETING THROUGH KEYWORD ADVERTISING https://t.co/jOKHMYXbA8
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RT @3dcondor: Just published: "Competing through keyword advertising" - Journal of Competition Law & Economics #antitrust #trademark #adver…
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Just published: "Competing through keyword advertising" - Journal of Competition Law & Economics #antitrust #trademark #advertising #ecommerce https://t.co/rdlXeWRNMa