↓ Skip to main content

The MAD Model of Moral Contagion: The Role of Motivation, Attention, and Design in the Spread of Moralized Content Online

Overview of attention for article published in Perspectives on Psychological Science, June 2020
Altmetric Badge

About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (98th percentile)
  • Good Attention Score compared to outputs of the same age and source (78th percentile)

Mentioned by

news
9 news outlets
blogs
4 blogs
twitter
125 X users
facebook
1 Facebook page

Citations

dimensions_citation
170 Dimensions

Readers on

mendeley
326 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
The MAD Model of Moral Contagion: The Role of Motivation, Attention, and Design in the Spread of Moralized Content Online
Published in
Perspectives on Psychological Science, June 2020
DOI 10.1177/1745691620917336
Pubmed ID
Authors

William J. Brady, M. J. Crockett, Jay J. Van Bavel

X Demographics

X Demographics

The data shown below were collected from the profiles of 125 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 326 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 326 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 43 13%
Student > Master 42 13%
Student > Bachelor 42 13%
Researcher 33 10%
Student > Doctoral Student 18 6%
Other 45 14%
Unknown 103 32%
Readers by discipline Count As %
Psychology 80 25%
Social Sciences 49 15%
Business, Management and Accounting 14 4%
Computer Science 13 4%
Engineering 7 2%
Other 48 15%
Unknown 115 35%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 181. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 24 December 2023.
All research outputs
#227,722
of 25,850,376 outputs
Outputs from Perspectives on Psychological Science
#139
of 1,303 outputs
Outputs of similar age
#7,600
of 434,728 outputs
Outputs of similar age from Perspectives on Psychological Science
#8
of 38 outputs
Altmetric has tracked 25,850,376 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,303 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 76.0. This one has done well, scoring higher than 89% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 434,728 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 38 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 78% of its contemporaries.