| Title |
The MAD Model of Moral Contagion: The Role of Motivation, Attention, and Design in the Spread of Moralized Content Online
|
|---|---|
| Published in |
Perspectives on Psychological Science, June 2020
|
| DOI | 10.1177/1745691620917336 |
| Pubmed ID | |
| Authors |
William J. Brady, M. J. Crockett, Jay J. Van Bavel |
X Demographics
The data shown below were collected from the profiles of 126 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 32 | 25% |
| United Kingdom | 4 | 3% |
| Germany | 4 | 3% |
| Australia | 3 | 2% |
| Canada | 3 | 2% |
| Netherlands | 2 | 2% |
| Belgium | 2 | 2% |
| Guatemala | 1 | <1% |
| Mexico | 1 | <1% |
| Other | 6 | 5% |
| Unknown | 68 | 54% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 81 | 64% |
| Scientists | 37 | 29% |
| Science communicators (journalists, bloggers, editors) | 4 | 3% |
| Practitioners (doctors, other healthcare professionals) | 4 | 3% |
Mendeley readers
The data shown below were compiled from readership statistics for 323 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 323 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 43 | 13% |
| Student > Master | 43 | 13% |
| Student > Bachelor | 41 | 13% |
| Researcher | 33 | 10% |
| Student > Doctoral Student | 18 | 6% |
| Other | 43 | 13% |
| Unknown | 102 | 32% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 81 | 25% |
| Social Sciences | 49 | 15% |
| Business, Management and Accounting | 13 | 4% |
| Computer Science | 13 | 4% |
| Arts and Humanities | 7 | 2% |
| Other | 46 | 14% |
| Unknown | 114 | 35% |
Attention Score in Context
This research output has an Altmetric Attention Score of 181. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 24 December 2023.
All research outputs
#226,109
of 25,758,695 outputs
Outputs from Perspectives on Psychological Science
#137
of 1,298 outputs
Outputs of similar age
#7,573
of 434,483 outputs
Outputs of similar age from Perspectives on Psychological Science
#8
of 38 outputs
Altmetric has tracked 25,758,695 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,298 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 75.6. This one has done well, scoring higher than 89% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 434,483 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 38 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 78% of its contemporaries.