↓ Skip to main content

Are Consumers Put off by Retargeted Ads on Social Media? Evidence for Perceptions of Marketing Surveillance and Decreased Ad Effectiveness

Overview of attention for article published in Journal of Broadcasting & Electronic Media, June 2020
Altmetric Badge

About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Good Attention Score compared to outputs of the same age (70th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (53rd percentile)

Mentioned by

twitter
8 tweeters

Readers on

mendeley
10 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Are Consumers Put off by Retargeted Ads on Social Media? Evidence for Perceptions of Marketing Surveillance and Decreased Ad Effectiveness
Published in
Journal of Broadcasting & Electronic Media, June 2020
DOI 10.1080/08838151.2020.1767292
Authors

Lisa Farman, Maria Leonora (Nori) Comello, Jeffrey R. Edwards

Twitter Demographics

The data shown below were collected from the profiles of 8 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 10 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 2 20%
Student > Bachelor 1 10%
Student > Doctoral Student 1 10%
Student > Ph. D. Student 1 10%
Lecturer > Senior Lecturer 1 10%
Other 0 0%
Unknown 4 40%
Readers by discipline Count As %
Business, Management and Accounting 2 20%
Computer Science 1 10%
Arts and Humanities 1 10%
Social Sciences 1 10%
Engineering 1 10%
Other 0 0%
Unknown 4 40%

Attention Score in Context

This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 13 September 2020.
All research outputs
#3,782,808
of 16,023,308 outputs
Outputs from Journal of Broadcasting & Electronic Media
#150
of 467 outputs
Outputs of similar age
#86,762
of 292,850 outputs
Outputs of similar age from Journal of Broadcasting & Electronic Media
#6
of 15 outputs
Altmetric has tracked 16,023,308 research outputs across all sources so far. Compared to these this one has done well and is in the 76th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 467 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 10.0. This one has gotten more attention than average, scoring higher than 67% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 292,850 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 70% of its contemporaries.
We're also able to compare this research output to 15 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 53% of its contemporaries.