Analysing the commercial development of Australian rugby utilising financial reporting D Bond, H Fujak, S Frawley, L Whales - Sport in Society, 2020 https://t.co/UuHMo1oENr
The purpose of this paper is to explore the financial growth and development of @RugbyAU from a small amateur organisation into a multi-million dollar enterprise #RugbyUnion #WorldRugby #DataAnalytics #business #strategy #revenue #marketing #MatchDay ht
RT @MatJessep: Anyone interested in or talking about the next steps for rugby in Australia should check out this paper covering an analysis…
"The research also highlights an urgent need to diversify away from broadcast rights, and a wider and growing volatility in Rugby Australia’s revenue streams." Easier said than done and a now urgent issue facing all major sports. Full report: https://t.
Anyone interested in or talking about the next steps for rugby in Australia should check out this paper covering an analysis of RA’s past 39 years of financial results by @LindfieldGroup and @UTSEngage colleagues: https://t.co/sL87WFkCJg #sportsbiz