A Comparison of Hedonic and Utilitarian Digital Products Based on Consumer Evaluation and Technology Frustration

Overview of attention for article published in JISTEM - Journal of Information Systems and Technology Management, May 2019

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RT @briannekimmel: @freialobo Agree — more utility than entertainment. Here’s an interesting study on consumer passion for hedonic apps ove…

@freialobo Agree — more utility than entertainment. Here’s an interesting study on consumer passion for hedonic apps over utilitarian apps — https://t.co/LkgIcSn2da https://t.co/X1IuzP2VoT

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