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Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity

Overview of attention for article published in BAR - Brazilian Administration Review, January 2019
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About this Attention Score

  • Average Attention Score compared to outputs of the same age

Mentioned by

twitter
1 tweeter

Citations

dimensions_citation
2 Dimensions

Readers on

mendeley
54 Mendeley
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Title
Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity
Published in
BAR - Brazilian Administration Review, January 2019
DOI 10.1590/1807-7692bar2019180071
Authors

Mariana Guará Rocha Coelho, João Guilherme Barbosa de Amorim, Victor Manoel Cunha de Almeida

Twitter Demographics

The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 54 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 54 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 14 26%
Student > Bachelor 6 11%
Student > Doctoral Student 4 7%
Unspecified 3 6%
Student > Postgraduate 3 6%
Other 8 15%
Unknown 16 30%
Readers by discipline Count As %
Business, Management and Accounting 22 41%
Sports and Recreations 7 13%
Unspecified 3 6%
Economics, Econometrics and Finance 2 4%
Social Sciences 2 4%
Other 2 4%
Unknown 16 30%

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 26 June 2020.
All research outputs
#11,724,799
of 18,038,980 outputs
Outputs from BAR - Brazilian Administration Review
#24
of 48 outputs
Outputs of similar age
#182,104
of 297,639 outputs
Outputs of similar age from BAR - Brazilian Administration Review
#1
of 1 outputs
Altmetric has tracked 18,038,980 research outputs across all sources so far. This one is in the 23rd percentile – i.e., 23% of other outputs scored the same or lower than it.
So far Altmetric has tracked 48 research outputs from this source. They receive a mean Attention Score of 2.9. This one scored the same or higher as 24 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 297,639 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 30th percentile – i.e., 30% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them