The New Chinese Traveler

Table of Contents

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   Book Overview
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   Chapter 1 Introduction
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   Chapter 2 Building a Brand New Industry: From ADS to the New Tourism Law
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   Chapter 3 Going Global: China’s New Travel Class Spreads Its Wings
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   Chapter 4 Magnetized by Macao: Creating a Global Tourism Phenomenon
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   Chapter 5 The Purchasing Prerogative: Hong Kong and Shopping Tourism
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   Chapter 6 Sun, Sea, and Shopping: China Goes to the Beach
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   Chapter 7 Lights, Camera, Action: Chinese Tourism on TV and Film
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   Chapter 8 All Around the World: Tourism Marketers Target China
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    Chapter 9 A Place to Stay: Checking-in with Chinese Travelers
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    Chapter 10 Taking Flight: China’s Aviation Revolution
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    Chapter 11 The Media Game: Publishing for the Modern Traveler
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    Chapter 12 Smart Travel, Chinese Style: Trip Planning and New Technology
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    Chapter 13 Keeping It Local: Fast Trains, Ski Slopes and the New Macao
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    Chapter 14 The Resort Revolution: Chinese Weekenders in Search of Style
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    Chapter 15 Economics in Action: Business Travelers Explore New Frontiers