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Italian Women's Experiences with American Consumer Culture, 1945–1975

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Cover of 'Italian Women's Experiences with American Consumer Culture, 1945–1975'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Italy and the Arrival of Mrs. Consumer
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    Chapter 2 How to Read like Mrs. Consumer: Modernizing and Americanizing the Mondadori Publishing Company’s Magazine Division
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    Chapter 3 How to Shop and Dress like Mrs. Consumer: Rebuilding La Rinascente the American Way
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    Chapter 4 How to Shop, Store, and Cook Food like Mrs. Consumer: The Refrigerator, Women, and the Italian Home
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    Chapter 5 How to Be Beautiful like Mrs. Consumer: American Beauty and Italian Women
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    Chapter 6 The Catholic and Communist Mrs. Consumer
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    Chapter 7 Were They Really Mrs. Consumers?
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    Chapter 8 Conclusion
Attention for Chapter 4: How to Shop, Store, and Cook Food like Mrs. Consumer: The Refrigerator, Women, and the Italian Home
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Chapter title
How to Shop, Store, and Cook Food like Mrs. Consumer: The Refrigerator, Women, and the Italian Home
Chapter number 4
Book title
Italian Women's Experiences with American Consumer Culture, 1945–1975
Published by
Palgrave Macmillan, Cham, January 2020
DOI 10.1007/978-3-030-47825-4_4
Book ISBNs
978-3-03-047824-7, 978-3-03-047825-4
Authors

Jessica L. Harris, Harris, Jessica L.

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