You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Introduction
|
|---|---|
| Chapter number | 1 |
| Book title |
Principles of Marketology, Volume 1
|
| Published by |
Palgrave Macmillan, New York, January 2016
|
| DOI | 10.1057/9781137379320_1 |
| Book ISBNs |
978-1-349-67788-7, 978-1-137-37932-0
|
| Authors |
Hashem Aghazadeh, Aghazadeh, Hashem |