Branding strategies of human brands in sport on Instagram: the roles of private attributes and gender differences
Article in International Journal of Sport Management and Marketing (June 2024)
The most recent citing publications are shown below. View all 32 publications that cite this research output on Dimensions.
The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging
Article in Political Studies Review (March 2024)
Impression management through social media: impact on the market performance of musicians’ human brands
Article in Journal of Product & Brand Management (February 2024)