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Mendeley readers
Chapter title |
Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism: An Abstract
|
---|---|
Chapter number | 186 |
Book title |
Enlightened Marketing in Challenging Times
|
Published by |
Springer, Cham, July 2019
|
DOI | 10.1007/978-3-030-42545-6_186 |
Book ISBNs |
978-3-03-042544-9, 978-3-03-042545-6
|
Authors |
Enrique Becerra, Vishag Badrinarayanan, Becerra, Enrique, Badrinarayanan, Vishag |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 2 | 10% |
Lecturer | 1 | 5% |
Student > Bachelor | 1 | 5% |
Student > Ph. D. Student | 1 | 5% |
Student > Master | 1 | 5% |
Other | 0 | 0% |
Unknown | 15 | 71% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 10% |
Environmental Science | 1 | 5% |
Economics, Econometrics and Finance | 1 | 5% |
Psychology | 1 | 5% |
Sports and Recreations | 1 | 5% |
Other | 0 | 0% |
Unknown | 15 | 71% |