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Mendeley readers
Chapter title |
Ethnic Minority Consumers as Brand Ambassadors: Culture, Adaptation, and Global Brand Advocacy of Chinese Migrants in Canada and France
|
---|---|
Chapter number | 101 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_101 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Boris Bartikowski, Mark Cleveland |
Editors |
Luca Petruzzellis, Russell S. Winer |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 14% |
Professor > Associate Professor | 1 | 14% |
Student > Bachelor | 1 | 14% |
Unknown | 4 | 57% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 14% |
Pharmacology, Toxicology and Pharmaceutical Science | 1 | 14% |
Business, Management and Accounting | 1 | 14% |
Psychology | 1 | 14% |
Unknown | 3 | 43% |